Amazon Alexa for
healthcare, but it will take some time before being used to call a doctor
If you want to make an appointment with a doctor or check
the contraindications of a drug without picking up the phone, Amazon Alexa can
help you.
The voice assistant is HIPAA compliant, which means that
Amazon can work with hospitals and other health care providers that manage
protective health data to share personal information about an echo.
The Health Information Technology for Economic and Clinical
Health Act (HITECH) expanded HIPAA standards in 2009. HIPAA and HITECH together
establish a set of federal standards aimed at protecting the security and
privacy of protected health information. These provisions are included in what
are called "administrative simplification" rules. HIPAA and HITECH
impose requirements related to the use and disclosure of protected health
information, security measures to protect that information, individual rights
and administrative responsibilities.
But what users still can't do is connect with a doctor or
therapist through the device , and it may take a few years before they can do
it. Currently, Amazon is working with applications on an invitation-only basis,
and none of the top six developers connect patients with doctors.
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Developers focused on digital health have concerns about
using home speakers such as Echo and Google Home for medical consultations,
because privacy issues continue to emerge and there is a risk that sensitive
health information will end up in the wrong hands . Bloomberg reported that
thousands of employees listen to bits and pieces of conversations about Alexa
to improve the product experience.
"It's complicated," said Robbie Cape , CEO of
98point6, a Seattle-based company that provides virtual medical advice via
smartphone and the web. "To maintain user confidence, I can imagine that
Amazon Alexa would need to confirm that they are talking to the right person,
but also that there is no one else in the room listening to the
conversation."
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The Cape team, which includes former Amazon and Microsoft
employees, has reflected on whether 98point6 technology should be available
through voice assistants, but they are still not moving forward with any plans.
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Talkspace CEO Oren Frank also assessed how to integrate his
virtual therapy app with voice technologies, including Alexa but said he is
reluctant to trust it because it is critical that its users know that their
personal information is locked securely.
"I give Amazon the benefit of the doubt but I also
realize that they are new to providing health care services," said Frank.
Still, Frank, echoing a sentiment shared by many in the healthcare sector, said
that voice technology is "an extremely convenient mode of communication
and that will take over in the near future".
For now, Amazon is focusing more on things like coaching and
nutrition tools to help users find nearby health services. These are areas that
involve less liability or abuse potential, legal experts told CNBC.
"It seems to me that they are doing it right,"
said David Schoolcraft , a Seattle attorney at Ogden Murphy Wallace, who
specializes in information technology on privacy and healthcare.
"Something like finding a place for urgent care or a follow-up is more
generic and not likely to cause harm."
In the meantime, Amazon is working on technologies that
could improve privacy in the future. For example, the company is developing
better skills to identify specific voices within a family and is developing
headsets that are integrated with Alexa , which would allow users to prevent
other people around them from listening to the conversation.
"For Amazon, this will be a long-term process that
requires ongoing monitoring and training and education," said Schoolcraft.
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