What to publish on the company Facebook page

What kind of content should you share on your corporate Facebook page? Here are some rules to follow to be present at best on Facebook.

Having a corporate Facebook page is ideal for promoting a business as most of the customers are on the social network created by Mark Zuckerberg. Furthermore, it allows to make the company more "human", increase its visibility, amplify the message, make the assistance service more efficient and measure the return on investment (ROI). It is essential, however, to know what content to publish and how to organize it efficiently. Below, you'll find some tips for your Corporate Facebook page.

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What to publish on the company Facebook page

To the rescue of those who own a corporate Facebook page or intend to create one, but do not know what content to share on it, the same social network arrives. Facebook, in fact, has compiled a list of useful ideas regarding the posts to be published on a company page. Specifically, the recommendations are:

·         Present the current call to action button , highlighting with a specific post the new button set;

·         Organize competitions or distribute gifts , gimmicks very useful in obtaining "likes", comments and shares (but subject to some strict rules)

·         Share fan testimonials , in order to create more empathy

·         Announce the news of the company

·         Request feedback from the public , thus creating greater transparency and openness towards its audience

·         Ask the public to make a choice , to arouse the interest of customers and invite users to respond

·         Ask a question , stimulating users / customers to generate conversations on company posts;

·         Share industry news , to make it clear that the goal of the corporate facebook page is not only to promote and sell, but also to inform users

·         Celebrate holidays , joyful and light occasions to share popular interests with your audience;

·         Highlight the best posts , with the aim of reaching an even wider audience and getting in touch with other potential customers

·         Create or highlight an event , to grow the community that revolves around the company

·         Create a post with a job offer in case of new hires , to find aware and really interested candidates

·         Promote a group , to get more interactions and grow the community

·         Refer to the stories on the page , offering a look behind the scenes of the company

·         Share anecdotes , to make the company more "human" and generate empathy.

Corporate Facebook page: some tips

Once you have learned what to publish on the company Facebook page, it remains to understand how to best package the posts. It is essential, in this regard, to know your audience, in order to understand how to connect with it effectively.

Experimenting and analyzing the results of the various posts and user behavior through the data made available by the social network is the best way to understand who your clientele is made up of.

Then, specifically, the posts on the page should:

·         Contain high quality gifs, images or videos

·         Allow people to perform actions , capturing the attention and stimulating users' curiosity by inviting them, for example, to share articles, subscribe to the newsletter or provide an opinion on services

·         Be simple and orderly , with clean and coherent colors, recognizable images and short, striking texts.

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