Best Email Marketing Platforms: Selection Guide

Best Email Marketing Platforms: Selection Guide

The guide that helps you find the best email marketing platform for your business and better manage the sending of emails to your customers.

Locate a platform for the ' Email Marketing that is able to meet the needs of all those who choose this tool to send your messages and attract new customers is a difficult task. In order to choose the best platform, a series of parameters must be taken into consideration. Among these, the following stand out:

·         Budget

·         Costs

·         Size of the database

·         Automation level

·         Integrations.

Let's now see, also in light of these parameters, a selection of the best platforms for Email Marketing .

MailChimp

MailChimp is a very popular Email Marketing platform, particularly suitable for freelancers and for those who manage medium-small Email Marketing projects.

The interface is very simple, the service (at least in its basic version) is free and offers a wide variety of integrations with other platforms, starting with Facebook and WordPress.

To lower the percentage of rejected emails and thus prevent its email delivery servers from being blacklisted, MailChimp requires users to double confirm their registration (on the website and via email) and this inevitably reduces the lists. This is the biggest disadvantage of MailChimp, to which we must add the need to pay for each additional feature to the basic service .

GetResponse

GetResponse is an Email Marketing platform that can be used by small and medium-sized enterprises and, more generally, by those who have just started a new business.

It is a particularly inexpensive and simple to use service , which offers various functions and integrations, as well as detailed statistics. The weak point is related to automation processes, not particularly developed.

ActiveCampaign

Small businesses and startups can opt for Active Campaign , an inexpensive Email Marketing platform, simple to use and with various specific functions for SMEs .

This platform has its own CRM system to manage leads and therefore automatically organize sales and marketing. Process automation is a point in favor of Active Campaign, which, on the contrary, presents reports that are not always easy to decipher.

SendInBlue

SendInBlue is an Email Marketing platform that offers a good compromise between the expense it requires and the simple to use and complete service in the functions it offers (like the more well-known Active Campaign).

SendInBlue is also available in the English version, has a well-developed CRM section and offers good automation, integration and segmentation possibilities, which represent the real competitive advantage compared to other platforms. The interface, however, may be more complicated than other services (such as MailChimp).

Aweber

Aweber is an Email Marketing platform suitable for those who work in the field of Web Marketing Agency and are looking for a reliable tool despite having a limited budget. Those who are beginners can benefit from its detailed and intuitive reports , while the more experienced can take advantage of the possibility of performing split-tests. In terms of costs, the expense required is slightly higher than in Get Response.